Recently we published the first article of our new writer Cybil Scott. With the article “Technological Predictions of the Future-Past”, we have started with a new kind of blog articles where we try to look from a different angle to our product and the world of communication.

IPerity has always been a tech company where we believe that communication should be frictionless and that technology should work without any friction. With hiring an artist we hope to see a different angle on our product. Her insight into the world extends our view of the technical and interaction solutions what creates, hopefully, a better product.

Q: Cybil, welcome to IPerity
Hey, thanks, Mark. Welcome to my interview.

Q: You write your articles from an “artist’s perspective”, can you explain what that is?
Well, I suppose I do such a thing, but I really just write about what I find interesting and have the permission and space to do so. In essence, to say something is made from an artist’s perspective is just to say that it comes straight from the heart. And sometimes I make art, in a few different forms.

Cybil Scott

Q: Communication is a broad concept. From smoke signals to modern social media. How do you think communication has evolved?
I think the main driver of communication is efficiency. We’ve always wanted information as quickly, clearly and correctly as possible. It’s the reason we developed language and mathematics. The technology just evolves alongside us, and that’s the part that really changes.

Q: What do you think about current ways of communication? (WhatsApp, email, social media and the lack of human interaction?)
I think most communication now is distraction based, but it’s also really incredible. Communicating with people across continents in real-time is quite an amazing accomplishment. But the devices we use I think, are what holds us back and makes communication stressful and distracting at times. They are not designed well enough physically, like it’s hard for our bodies to use them, and they are quite fragile and expensive. They are designed to always stay on and connected to the internet, and the software we use keeps us quite addicted to them. I think we still have a long way to go in that regard.
Ironically, I think physical human interaction is shrinking as global ties are increasing. It’s obviously not feasible to go to Japan every time you need to have a meeting with someone, but interaction is going to grow in other virtually based ways, and they might one day be just as fulfilling and or efficient as the real thing. Of course, your mother would probably disagree. [Laugh] But, I think we will choose to spend our physical time with those closest to us, who mean the most, a little bit like it was in the days before the internet or the smartphone.

Q: You also have a background in Biology, how do you combine that in your work? And how does this influence your view on the communication subject?
Biology has always been the best builder, but on occasion, humans can make some very good tools (and some bad ones!). We are continuously looking to nature to make our designs better. We try to model computers on our own brains as a basis for comparison, and we streamline our airplanes and cars and boats like animals. I think aesthetically speaking, we find biologically inspired things very beautiful, but, as humans, we are never satisfied so we continue to build bigger, newer and better things for ourselves at the expense of a lot of other organisms, the planet and ourselves. So it’s these kinds of actions that attract the interest of a lot of artists, myself included, that want to keep in mind what we are doing as a global community. Artists are kind of the weathervanes of society if you will, and we also have to figure out how to communicate to a larger audience through the art that we make.
I like to look at the universalities between art, science, and technology, and this informs a lot of my artistic practice and writing. The key is that it has to be relevant to be called contemporary art.


Cybil Scott studied art history and biology and has an MA in fine art. She is active as an artist and writer on topics that deal with perception and reality at the intersections of art, science and technology.

More information?
Cybil Scott
cybilscott[at]gmail[dot]com
https://www.cybil-scott.com